Episode 1 – Russell Brunson’s Dotcom Secrets Book Sales Funnel

Russel Brunson teaches you how a book sales funnel is a great way to get readers to buy your book, nurture a relationship with them, and then make them buy more. The best book sales funnel is to offer your book for free, and charge for shipping & handling. While this works well for capturing leads, it doesn’t work on Amazon. Instead, you should offer a free eBook or short story to attract visitors. Once they have accepted the freebie, direct them to an opt-in page.

Book sales funnels should include irresistible lead magnets that encourage readers to continue the relationship beyond the book. These lead magnets can be anything from exclusive group access to links to supplemental material. Ensure your lead magnets are actionable, not just informative. Make sure your book topic turns a light bulb in the reader’s head. Creating a book funnel should start with determining your conversion goal. After you’ve determined what your audience wants, you can then plan your book sales funnel around that goal.

Once you have a list of leads, you can create an automated email funnel to nurture them. The process begins by offering free value, asking permission to market to them, and winning over new subscribers. Then, the process repeats itself. You’ll be delighted with the results! In the meantime, your readers will have a better chance to purchase your next book! So, it’s a win-win situation for everyone using a book sales funnel!