The Way To Leverage The Business Possibilities Of Social Media
The term social media refers to various types of online media platforms geared toward social interaction. Social media uses Internet-based and mobile technologies to transform communication into ongoing dialogues not limited by location. You can also use social media to enhance your online business.
More than 500 million people all over the world are members of Facebook. That figure continues to surge on a daily basis. Creating a page on Facebook for your company is an excellent marketing strategy.
Make sure to keep your company’s page apart from your personal page. Put your company’s name on this page and leave it off your personal page. You may not be able to use your company’s name on your business account if you put it on your personal page.
You would be wise to research other companies’ Facebook pages to see how they use it to draw traffic to their sites. You’ll undoubtedly be able to glean some useful information that will aid you in the design of your own Facebook presence.
Creating a blog is another almost essential step towards a successful Internet business. Getting a domain name is the first step. Whether or not you decide to build a company blog right away, you want the name to be available when the time comes for you to use it.
Designing a company blog is a lot simpler than you may expect. If you create it on your own, you will be able to choose the layout, design, and topic of the blog. A web hosting service can direct you to someone who can help you establish a WordPress blog, or, if you are comfortable with site building, you can do it yourself. If you’d rather, there are many professionals who can help you set up a blog based on your needs. Each option has its benefits and drawbacks.
Commit some time to considering the best way to promote your business via your blog and how to get your blog in front of more potential clients. There will always be time to tweak the blog at a future date, as you see the success or failure of different aspects of and adjustments to your blog.
Participate on blogs within your niche. Such activity encourages visits to your site. Alltop.com and Technoratti.com are two sites where you can find blogs that match your niche.
Do not leave a comment without reading the contents on the blogs. Be sure to add something of value when you comment. Insightful responses will attract more relevant readers to your own site. Users will also want to read your blog if they think you can provide them with beneficial information or products. You will also be able to make contacts with the owners of these blogs which can help the growth of your business in several ways. Likewise, if your comments appear incoherent and unintelligent or you indulge in spamming, you are likely to frighten away any potential visitors from your site.
LinkedIn is another online media platform that enjoys quite a bit of popularity. It is specifically oriented for business networking, where you can track down competition and connect with your customers.
It is also beneficial to create a business profile on social networking sites on mobile phones, like Foursquare and Yelp. Since many people already use their phones to find services, such as restaurants or pharmacies, you are wise to make yourself equally accessible and consequently that much more competitive.
Also, do not rule out multimedia platforms. Place your videos on Youtube and share photo albums on Flickr or Photobucket. You are widely increasing your chances of being noticed if you tag each video or photo with popular keywords and link to your main site or blog from each page on multimedia platforms.
Even though the explosive nature of social media websites is somewhat new to the online scene, the growth is only going to continue in the years to come. The relationships between businesses and their customers are becoming more vital, which is going to magnify the impact social media sites have on marketing. To grow your company’s success and potential, it is important for you to establish a presence on the major social networking sites and use them to your advantage.
