Many Internet companies use pay per click advertising, also called PPC, as a component of their marketing strategies. PPC advertising is a way for a website to gain extra visibility on search engine results pages. Effective use of a PPC campaign requires a keen understanding of the PPC process as well as a thorough grasp…
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The world wide web is a high-traffic destination. Currently, about a million separate sites can be accessed on the Web, and this number is only going to continue to increase. If you want your site to stand out from the crowd of millions, you will need a well-planned strategy to promote your site to your…
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If you have an online presence, you know the value of site traffic. Traffic is the lifeblood of any site. The more site traffic you gain, the higher visibility and overall status within your niche. This could lead to more backlinks. Your site will improve in its overall search engine ranking with more people linking…
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One of the keys behind the current success of modern companies is the flexibility of their management and work force. One of the creative solutions for time management is to hire outside companies or individuals to complete tasks on behalf of the business owners. This is called outsourcing. In order to effectively outsource tasks, you…
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You’ve built a site, filled it with content, and have a steady stream of new visitors. Congratulations, you have completed half of your duties. Once you have attracted visitors to your site, you want to do whatever you can to turn first-time visitors into repeat visitors. Static websites do not hold the interest of either…
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