Many Internet companies use pay per click advertising, also called PPC, as a component of their marketing strategies. PPC advertising is a way for a website to gain extra visibility on search engine results pages. Effective use of a PPC campaign requires a keen understanding of the PPC process as well as a thorough grasp…
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Most people have probably heard of buzz marketing. It is an interactive style of advertising that utilizes a conversational approach to getting the word out. It is, in fact, very similar to word-of-mouth advertising. Any effective marketing campaign could use buzz marketing as a form of advertising. It may not be as shiny as the…
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Bloggers, marketers, and people interested in gleaning information are discovering the many benefits of online forums. Forums are either part of a site or an entire site in themselves where people carry on conversations by posting comments, questions, and responses to the posts of others. They offer an interactive way to enhance your practical knowledge…
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If your online business is still to take off, it is possible that you are pitching to the wrong market segment. You may have failed to pinpoint a specific target demographic, or niche, as the main focus of your site-building and marketing efforts. If this scenario describes you, it is time to reexamine your site…
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